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  Client Lets Technology Rather Than Customer Requirements Drive Product Decisions
  Client Considers Changing Business Model and Product Without Comprehensive Market Research
  Absence of Product Process Derails Client's Development Program
  Fragmented and Cannibalized Flagship Product
  Client Loses Customer Centric Focus
  Client Loses Key Customers
  Client Fails to Maximize Customer Revenue
  Foreign Exchange Case Study I
  Foreign Exchange Case Study II
Foreign Exchange Case Study I
Problem: A major financial corporation is required by regulators and auditors to provide competitive foreign exchange rates to its clients. This proves to be an expensive labor intensive operation.
Insight: The foreign exchange market is an extremely dynamic market, with prices in major currencies changing constantly. Price transparency cannot be achieved without technology.
Solution: Development of an online foreign exchange service with multiple market makers simultaneously entering prices for specific quote requests.
Results: The corporation was able to obtain more competitive foreign exchange rates at a lower operational cost.


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