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  Client Lets Technology Rather Than Customer Requirements Drive Product Decisions
  Client Considers Changing Business Model and Product Without Comprehensive Market Research
  Absence of Product Process Derails Client's Development Program
  Fragmented and Cannibalized Flagship Product
  Client Loses Customer Centric Focus
  Client Loses Key Customers
  Client Fails to Maximize Customer Revenue
  Foreign Exchange Case Study I
  Foreign Exchange Case Study II
Foreign Exchange Case Study II
Problem: A regional bank wanted to provide foreign currency payment services for its business customers, but was reluctant to do so due to the associated cost and risk.
Insight: The risk of running a foreign exchange operation can be eliminated by having a market maker bank provide pricing and settlement services. Technology is available to enable customers to easily execute transactions online or by phone call to local branches.
Solution: Combine technology with an executable price feed from a market maker bank to provide an automated white label foreign exchange solution for the regional bank and its customers.
Results: The regional bank was able provide another service for its customers, generating a new revenue source while avoiding the associated risk. The market maker bank also developed a new revenue source at a relatively low cost.


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